Amsterdam Metropolitan Area continues to attract many international companies
2016 marks third year of record growth with 157 companies establishing offices
For the third year in a row, a record number of international companies has opened an office in the Amsterdam Metropolitan Area. A total of 157 new foreign companies set up shop in the Amsterdam Area in 2016. In three years’ time, these companies will jointly provide for 3,312 jobs. The expansion of businesses established prior to 2016 created another 4,285 new jobs in 2016. International companies also contribute indirectly to employment. For the 7,597 jobs created by direct investment, several thousands of indirect jobs are generated.
Kajsa Ollongren, alderperson for Economic Affairs, says: “As these figures show, Amsterdam is a magnet for international businesses, talent and start-ups. That our city and the surrounding region are attractive to companies, is great news for talent as these firms contribute greatly to job creation. This is why it’s important to maintain Amsterdam’s favourable international position. 2016 has been a turbulent year for many reasons, one of them being the Brexit. But amidst all those changes, Amsterdam remains a top destination for foreign investment.”
Strong international position
Amsterdam enjoys a strong competitive position as a location for foreign companies and start-ups. This is also clear from the international rankings for 2016. In IBM’s Global Location Trends report 2016, Amsterdam takes third place in terms of attracting foreign investment; it comes fourth in the European Attractiveness Survey by EY and fifth in the Cities of Opportunity ranking (PwC) for most competitive cities.
European headquarters and marketing & sales offices
Factors for Amsterdam’s attraction for international businesses include its strategic location in Europe, its good physical and digital connectivity and its appeal to international talent. This makes the region attractive as a site for European headquarters of multinational corporations. In 2016, 44 businesses established their European head office in the region. Another emerging trend is consolidation, with specific departments being relocated from other parts of Europe to Amsterdam. Marketing and sales offices continue to have a strong presence in the region – a majority of new businesses (79) have marketing and sales amongst their activities.
Growth from Europe
Companies from the EMEA region (Europe, the Middle East and North Africa) were the biggest investors in 2016, with 41% of the new offices originating from there, representing 41% of the number of new jobs. The United States remains a major investor with 46 new companies and 1194 jobs.
In terms of expansion, North America takes the lead with 24 of the 37 expanding companies. Many of the companies to have scaled up are start-ups. Amsterdam offers a favourable business climate for start-ups, most of which come from the United States. Investments from Asia remained stable in 2016, representing 22% of new companies. Most of the new international companies are active in IT, financial services and the creative industry.
The impact of Brexit
Great Britain’s decision to leave the European Union has not had a significant impact on the numbers in 2016. For many companies, relocating activities is a complicated and lengthy process. However, dozens of companies have indicated that they are preparing for Britain’s departure from the EU and are considering the Amsterdam Metropolitan Area as a new location. Most of these businesses are active in the financial sector, IT or the creative industry and generally originate from the United States, Japan or the UK.
2016 numbers do show an increase in the number of British companies that have settled in and around Amsterdam (19). These companies frequently have an office in both London and Amsterdam; examples are fintech company Seedr and Decoded, which offers workshops on encoding.
About amsterdam inbusiness
amsterdam inbusiness is the official foreign investment agency of the Amsterdam Area (Amsterdam, Amstelveen, Almere, Haarlemmermeer). The agency assists foreign companies with establishing and expanding their operations in Amsterdam and beyond. For more information, please visit www.amsterdaminbusiness.com.