FIFA bans Dutch babes in orange mini-dress from World Cup

FIFA bans Dutch babes in orange mini-dress from World Cup

FIFA has detained dozens of Dutch women for wearing orange mini-dresses at a World Cup match in what it says was an ambush marketing scam for a Dutch brewery.

More than 30 young, blonde fans attended the Netherlands match against Denmark at Soccer City on Monday wearing mini dresses in the country’s national color. The outfits are the symbol of a beer advertising campaign back home.

The Dutch foreign ministry has asked the South African authorities to explain why 36 girls wearing orange dresses were forcibly removed from the stadium after yesterday’s World Cup match between the Netherlands and Denmark in Johannesburg.

The 36 girls – three Dutch and 33 South African – were wearing orange mini-dresses designed by Dutch brewing company Bavaria. The three Dutch girls were held and questioned for three hours.

Fifa ordered the girls, which it first described as a group of students from the same sorority, to be removed because they wanted to protect the official beer sponsor Budweiser of this World Cup.

Dutch fans are famed for their outlandish orange outfits but the group of women seated together, clapping and swaying in unison, and wearing the dress produced by brewer Bavaria caught the eye of experts on the look out for such campaigns.

Meanwhile, there are already five thousand orange mini-dresses were sold over the Internet.

Bavaria director Peer Swinkels find it ridiculous that the soccer girls have been arrested. “There is not even a logo on those dresses, so what are we doing wrong? Since when is there a dress code at games?

FIFA even considered to let the girls to pull out the dresses. But that was not done because “the officials feared that such action would create more publicity for Bavaria.

Lawyers of FIFA will investigate whether the orange dresses that a group of Dutch women wore during the World Cup match against Denmark, the Netherlands was a ambush marketing scam of brewer Bavaria.

Immediately after the match an investigation of the FIFA showed that a sizeable share of the tickets originally issued to ITV were used by the “Dutch Bavaria babes” during the game.

 

More at The Dutch Daily News

  • http://www.bavariababes.com Noah J.

    I find this very unjustifiable from the FIFA people. That these girls are wearing the orange dresses as a sign of support for their team and back home is a brewer ad that doesn’t mean that they are advertising the brewer. I found this site and has more info about the girls . http://www.bavariababes.com

  • http://greyintheusa.blogspot.com hoov23

    the same thing happened in 2006 over the leeuwenhosen! see wikipedia http://en.wikipedia.org/wiki/Leeuwenhosen

  • Vinny

    why they may not were the dress?we also were Nike shirts.There is not to see its from Bavaria.And the france fans waving with pepsi flags(red,white,blue).The fifa is crying like a little child.

  • J

    Yes, arresting the girls are quite ridiculous!!!! It makes FIFA (SA) only look bad since these girls have not committed a crime and there are lots of other people with other brand names!!! What’s next to happen ???????

  • Me

    It’s 36 great looking girls in orange mini dresses. So where’s the problem!

  • http://msibanda.blogspot.com Mthoko

    Will be interesting how FIFA will prove that Bavaria intentionally adverised through the girls. http://msibanda.blogspot.com/2010/06/bare-thighs-blonde-babes-and-bavaria.html

  • Anonymous

    Soccer is not really all that big here in the states. But I have always been a fan of
    soccer so I can see why Europeans love it. I would love to go see a European Soccer
    Championship. I think just being there would be so exciting.

    football

  • Kroosduinstee

    Really, really, really sad to hear this. I myself am from The Netherlands and I really thought they brought some excitement to the game!

    Greet,
    Kroos
    Wondroos

  • Ayoubaouragh

    Honestly, if they ban them again this year then they’re crazy!

    Greet,
    Ayoub
    Kortingscode zalando.nl

  • Gordel

    This year is going to be great in Ukrain. Wonderful ladies!

    Zalando