Heineken BeerFriender app for the holidays [VIDEO]

Heineken BeerFriender app for the holidays [VIDEO]

This new ad campaign for Heineken promotes the Heineken BeerTender for the holidays.

The Heineken BeerFriender app is going live on the company’s Facebook page Wednesday. The app will automatically pair you with a like-minded individual, allowing you and your new “friend” to buy each other a Beer Tender, complete with wrapping paper and gift note.

It’s just like buying the thing for yourself — except it’s festive, it’s social, and you’ll have nothing to feel guilty about.

More at The Dutch Daily News