Free mobile App “My Baby & Me” 
Supporting Moms

Free mobile App “My Baby & Me” 
Supporting Moms

Philips AVENT launches free mobile application called “My Baby & Me” 
to support Moms through pregnancy and into motherhood.

My Baby & Me can help you keep a log of your baby’s growth, weight, sleep, and feeds, and find breastfeeding locations near you.

Building on its brand promise to support moms from pregnancy to playground, Philips AVENT – the mother and child care brand that has been recognized as mom’s best choice– is launching its first free mobile application, “My Baby & Me.” The application, available for the iPhone™ to start, offers a range of features to help moms track their baby’s development from infancy to toddlerhood and to help make day-to-day caring for their child easier. Download “My Baby & Me” for free in the App Store.

Building on its brand promise to support moms from pregnancy to playground, Philips AVENT – the mother and child care brand that has been recognized as mom’s best choice– is launching its first free mobile application, “My Baby & Me.” The application, available for the iPhone™ to start, offers a range of features to help moms track their baby’s development from infancy to toddlerhood and to help make day-to-day caring for their child easier. “My Baby & Me” has gone through extensive testing by real moms to deliver and the features are proven to be both helpful and easy to use.

Some of the tracking functions include:
Feeding: Helps moms remember which breast they fed from last, how many meals were solid, liquid, bottle, or breast fed, and baby’s most recent feeding time – aggregating all information into simple and helpful charts
Diaper Change: Monitors diaper change activities for a useful picture of baby’s bowel movement schedule
Sleep: Records the time that a baby goes to sleep each night to track sleep patterns
Weight and Height: Tracks a baby’s physical growth via input of weight and height at regular intervals

“My Baby & Me” also lets moms upload photos and track major development milestones – including birth, first time eating solids, crawling, and walking – using virtual stickers and share these special moments with friends and family through a built-in connection to Facebook.

The application also includes:

* A searchable database of breastfeeding friendly locations for moms on-the-go
* Practical advice tailored to each development stage, with additional informational advice to come in upcoming releases

“Philips AVENT is proud of its heritage and that moms consider it their best choice for baby bottles. Our new mobile application allows us to extend beyond our product line to offer even more support to parents,” said Ron Tiktin, marketing director for Philips AVENT. “With so many moms using the online space to connect and share information, we felt it was only natural to develop a parenting tool designed for mobile use that can help in all the major areas of parenting.”

“My Baby & Me” is available for download free in the iPhone Applications store or on iTunes.

More at The Dutch Daily News

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