The Netherlands Board of Tourism & Conventions (NBTC) and leading global online travel company Orbitz Worldwide announced today a joint marketing partnership to launch NBTC’s new leisure marketing campaign, “Faces of Holland.” The campaign encourages travelers to learn and explore the fascinating stories behind Holland’s most recognizable icons, like canals, bicycles, windmills, tulips and Dutch Masters such as Rembrandt and Vermeer.
Throughout the campaign, NBTC and Orbitz Worldwide will work together to leverage new cross-platform media programs that will increase awareness of Holland as a leisure destination and drive online travel bookings amongst target audiences. A wide range of strategic marketing efforts will be employed, including retargeted online ads, a dedicated “Faces of Holland” landing page that offers special discounts and dynamic packages to Orbitz.com customers and various social media initiatives, including a Facebook contest to win a grand prize trip to Holland.
In addition to the icons of Holland, major upcoming events to be highlighted throughout the campaign include:
400th anniversary of the Amsterdam canal ring, a UNESCO World Heritage Site
Reopening of the Rijksmuseum in Amsterdam, home to “The Nightwatch”painting by the Dutch Master, Rembrandt
100 years of the Frans Hals Museum in Haarlem, boasting the world’s largest collection of paintings by the Dutch Master
225th anniversary of Felix Meritis, an independent European center for art, culture and science as well as an international meeting place in Amsterdam
“Holland has a rich and vibrant cultural fabric, and behind the different ‘faces’ of our country; for example, canals, bicycles and tulips, there is an incredible story to be told,” said Andrew van der Feltz, director of business development and operations at NBTC. “This new marketing partnership with Orbitz is part of NBTC’s overall strategy: to leverage our international network and seek out partners that can help increase awareness of the brand Holland,” explains van der Feltz. “With Orbitz as our marketing partner in this campaign, we encourage U.S. travelers to visit—or revisit—our icons to learn what makes them so uniquely Dutch.”
“Having supported more than 200 international tourism organizations, Orbitz has a long history of success inspiring U.S. travelers to visit worldwide destinations,” added Josh Winkler, vice president of partner marketing at Orbitz Worldwide. “This partnership with NBTC reinforces our position as a leader in European destination marketing and further demonstrates our commitment to increasing demand and sales for established and emerging tourism destinations around the globe.”
For travelers interested in exploring Holland’s unique icons and the stories behind them, NBTC has launched a “Faces of Holland” website at http://www.holland.com/faces. The site also includes original videos and specific itinerary suggestions to help travelers meet all the “Faces of Holland.”