rara.com, a revolutionary new digital music service designed specifically for the mass market who still use CDs and want an easier way to adopt digital music, launches across 16 countries today, including the USA, UK, Ireland, France, Germany, Italy, Spain, Austria, Belgium, Denmark, Finland, Luxembourg, The Netherlands, Norway, Sweden, and Switzerland. rara.com will also launch in Canada, Mexico and five additional markets later this week, bringing the new service within reach of more than 900m people.
To enable as many consumers as possible to experience the joys of rara.com, consumers will be able to gain instant access to rara.com and a catalogue of over 10 million tracks ad-free for just 99 cents/pence, for the first three months.
The new web based service will also be available on Android, iOS and other platforms.
Imogen Heap, who will sit on the new service’s Music Advisory Board as an Associate Editor, said, “I’m really excited to be an associate editor for rara.com. As an artist in this transitional music business phase I believe that rara.com is heading sharply in the right direction. I’ve travelled the world this year and have realised that even if fans want to pay for artists’ work consuming it legally online can often be very difficult. rara.com is a super easy service for everyone to use and I love the information on tracks and artists that rara.com gives you. This is just the beginning for rara.com and it’s a great start.”
“Uniquely, you can experience access to all the music you want, ad-free, for less than the price of a single track,” said Tim Hadley, rara.com Director. “Whether you’re into Gaga or Elgar, rara.com is a new kind of streaming music service which makes accessing the music you love online easier and more delightful than ever; type rara.com into your web browser and you have a world of music at your fingertips.”
rara.com reaches this market by utilising a simple and beautiful user interface, which removes the need to navigate or manage lists of digital media files, through a standard web browser.
Access to rara.com costs just 99c/99p Euro cents per month for the first 3 months followed by a flat fee of $/€£4.99 per month for online access (web), with mobile access to rara.com on Android smartphones (web + mobile) just $/€/£1.99 per month for the first 3 months then $/€/£9.99 per month.