Rihanna’s ‘S&M’ music video shows the pop artist getting violent with the press, including gossip blogger Perez Hilton.
The video was shot by Melina Matsoukas, who also directed Rihanna’s equally colorful clip for “Rude Boy.”
The video opens with Rihanna being dragged kicking and screaming to a press conference, where she is promptly covered with plastic wrap. She wears a dress with headlines written all over it while cooing, “It feels so good being bad.”
The reporters all take notes while wearing S&M ball gags.