SFX Agrees to Acquire Dutch Festival Promoter ID&T, Leading Producer of Dance Music Events
SFX Entertainment, Inc., the leading platform for electronic dance music events and media, announced today that it had agreed to acquire ID&T, the leading producer of dance music festivals and events worldwide. The deal follows a previously announced joint venture between SFX and ID&T, which will bring ID&T events to North America.
SFX agreed to acquire 75 percent of the company, which is valued at approximately $130 million.
Based in Amsterdam, ID&T is a privately held company that has produced events in Europe and around the world for more than 20 years, welcoming every type of dance music fan to indoor and outdoor events.
Among the brands in the ID&T family are Sensation and Mysteryland. Sensation is the leading indoor house music brand, with events in 20 countries around the world. Mysteryland hosts 60,000 visitors in the Netherlands, 25,000 visitors in Santiago de Chile and will further expand worldwide the next few years.
“This is a hugely significant and strategically important acquisition for SFX,” said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. “With ID&T, SFX has an immediate global footprint in more than 20 markets worldwide. ID&T productions are known for being of the highest quality and for producing maximum entertainment for their fans. Their exceptional team has developed amazing dance music brands with tremendous global reach.”
Duncan Stutterheim, CEO of ID&T, said, “We welcome becoming part of the SFX family, where we will be at the heart of the most important platform in the space. Having watched the dance music scene grow over the last 20 years, we are excited that it’s now becoming a truly global phenomenon. The cooperation with SFX in our North American joint venture works perfectly. With this extended deal, we hope to take the ID&T brands we have launched to new global heights.”
The acquisition of ID&T follows recent acquisitions by SFX of dance music brands Life In Color, Disco Donnie, Miami Marketing Group and Beatport, the leading global online destination for dance music.
SFX is a leading electronic dance music platform. Established in 2012 by Robert F.X. Sillerman, SFX operates live events, festivals, nightclubs and digital media. Companies in the SFX portfolio include: ID&T (Joint Venture for North America), whose brands include Sensation and Mysteryland; Beatport, the leading online destination for DJ’s and dance music fans globally; Disco Donnie Presents, an international promoter of hundreds of dance music events, club nights and festivals; Life In Color, the leading national dance music tour; and Miami Marketing Group, the promoter of nightclub hot-spots, LIV at the Fontainebleau Miami Beach, Story and Arkadia.
More at The Dutch Daily News