Supermodel Cindy Crawford is launching her very first exclusive fashion collection with Dutch retailer C&A.
She belongs to the first generation of international model icons, has modelled for all the premier labels and still is one of the most successful models of all time.
The 46-year-old supermodel is thrilled to be teaming up with the high street chain for her first design collection and she hopes her creations will make consumers feel good.
Cindy Crawford is not only a supermodel but also a successful businesswoman and a mother of two kids. For C&A, she is now entering entirely new territory by designing her first fashion line “Cindy Crawford Collection @ C&A”.
“Cindy Crawford is known to the world as one of the original models who defined that pivotal moment when fashion models became stars in their own right. As such, she represents the iconic aspirations of the generation to which we target some of our core ladies’ collections: chic, modern and timeless. At the same time, she managed to remain the ‘girl next door’ as she describes it herself, having also a personal life beyond the spotlights as a businesswoman and a mother,” explains Thorsten Rolfes, Head of Corporate Communications at C&A Europe.
Starting this fall, her collection will be appearing in more than 1,500 C&A stores and 8 online shops throughout Europe. It goes without saying that her personal style will be reflected in this collection. “My goal is to help design comfortable fashion for everyday wear,” she confirms. Cindy herself loves styles with which she looks good in everyday life, too, regardless of whether she is with her husband Rande Gerber or her children Presley and Kaia.
“I have always dreamed of having my own fashion line and am thrilled to be partnering with C&A on this venture,” says Cindy Crawford, who has now designed her first collection. There is no doubt that her many years of experience on the catwalk as well as as businesswoman and a mother have benefited her in this project. Therefore she knows the things that are important to women. The choice of C&A as a partner was an obvious one for her.”
“C&A has a long-standing history of providing quality designs at an affordable price point for its customers,” says Crawford. “It is important to me to be affiliated with a company that offers feel-good fashion with unparalleled customer offerings”.
She is also impressed by C&A’s reputation offering value for money: top quality at favourable prices. For “Cindy Crawford Collection @ C&A” the supermodel took her inspiration from current trends while giving them her own very personal touch. The look is stylish, classical and contemporary, but also goes beyond the individual season.
C&A is part of the cityscape in many parts of Europe. About two million people frequent their branches every day. Yet many of them are unaware of the story that lies behind those two capital letters. This began as early as the 17th century when the forebears of the later company founders, Clemens and August Brenninkmeijer, whose initials still make up the company logo today, traded in linen and textiles across Europe. Two hundred years later, the two brothers continued the ancient family tradition selling fabrics, primarily in Germany and the Netherlands. It was they who founded their company in 1841 in Sneek, Friesland, giving it the name C&A Brenninkmeijer. It was here too that, 20 years later, they opened their first C&A store, marking the beginning of a success story that endures to this day.