Taking over the world 22tracks at a time
‘Taking over the world 22tracks at a time’ is the first documentary of the Firestarter Files, a series of short documentaries about new initiatives and start-ups. The first Firestarter File is about the story of Gilles de Smit & Vincent Reinders, or better known as 22tracks; the digital jukebox with 22 playlists. Firestarters followed Vincent and Gilles to Paris where the launch of 22tracks Paris took place and then continued the journey to Brussels, Amsterdam and London. Check out the story of 22tracks in a nutshell and see how they are taking over the world, track by track.
Firestarter Files is a documentary series about new initiatives and start-ups and is part of Vodafone Firestarters. A platform for innovation through inspiration in its broadest sense. With these documentaries Firestarters wants to facilitate a platform to inspire young entrepreneurs. ‘Taking over the world 22tracks at a time’ is the first Firestarter File and evolves around the founders of 22tracks Gilles de Smit and Vincent Reinders.
22tracks is a digital jukebox consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam, Brussels, London and Paris. In this way 22tracks quickly overviews the latest music, promotes new artists and lets you discover new genres. The company conquers city by city the world with 22 genres at a time. This year 22tracks is celebrating her 3rd birthday with a party during ADE ’12 on Sunday the 21st of October in the North Sea Jazz Club.
On Tuesday 31st of October a workshop will take place in the Firestarters Forum with the gentleman of 22tracks. During the workshop ‘The art of playlisting’, Vincent Reinders will give a master class about how to make playlist. What should be taken in account during the selection and what could be potential problems? DJ Gomes and FS Green will also be there to give advice. After the master class, the participants will make their own playlist. The best one will be featured on 22tracks for a whole week. Want to joint his master class? Go to facebook.com/FirestartersNL
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