Van Gogh Museum’s online game wins silver at European Design Awards
Camille’s diorama, the Van Gogh Museum’s online game for young children, won a silver European Design Award in Helsinki on Saturday 26 May 2012. In this game, children make a digital diorama using animations inspired by the paintings of Vincent van Gogh. Their guide is Camille Roulin, a young boy who was the subject of several portraits Van Gogh painted in 1888. One of these portraits is on display in the Van Gogh Museum. The web game was developed for the museum by Blue Caterpillar, creators of the successful Mijn naam is Haas cross-media concept for children aged 4 to 7. Camille’s diorama was made possible in part by financial support from the Annenberg Foundation (United States). The game can be played in English or Dutch at www.vangoghmuseum.com.
The game Camille’s diorama is part of the Van Gogh Museum’s strategy to connect with audiences beyond the museum’s walls. Other examples of online outreach include participation in the Google Art Project and the development of the app Yours, Vincent.
Since their beginnings in early 2006, the annual European Design Awards have showcased the best of European communication design. As a joint initiative of fifteen leading European design magazines, the awards bring the work of the winning designers to the attention of a broad international public.
The Van Gogh Museum maintains and manages the world’s largest collection of Vincent van Gogh’s works and letters and makes his life and work and the art of his day and his contemporaries accessible to the greatest possible number of people.
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